Empowering GP Practices & Primary Healthcare
Grey Sergeant PR is a specialist consultancy dedicated to supporting Primary Care in England. With over 20 years of experience in PR and Communications and deep expertise in the UK healthcare system, we help GP Practices, PCNs,
Trusts, and ICBs strengthen their public profile, build trust, and lead with confidence in their communities.
Our Mission
To help primary healthcare leaders build reputations that inspire trust, drive engagement, and position them as vital pillars of their communities.
Why Reputation
Matters Now
The NHS 10-Year Plan has shifted focus:
.
GPs and PCNs are now at the centre of local health systems
Neighbourhood Health Services are set to transform patient care
Patients, policymakers, and partners expect visible, trusted leadership from
primary care
Many practices struggle to communicate:
-
Their value
-
Their vision
-
Their community role
Grey Sergeant PR helps bridge this gap
Common Pain Points We Solve
“We're doing great work, but no one knows about it”
“Our community doesn’t understand what we offer.”
“Our online presence is poor or outdated.”
“We want to attract partners, staff, and
funding but lack the right message.”
“We don’t have time or expertise to manage our communications.”
We help you solve these challenges with clarity, confidence, and consistency.
Our Services
Grey Sergeant PR offers a full suite of communications and
reputation management services, including:
Community Engagement Campaigns
Build trust, awareness and local relationships.
Reputation Management
Proactive and reactive strategies to protect your public image.
Patient Experience Communications
Create better, clearer touchpoints from digital to in-practice.
Strategic PR & Media Relations
Get your story into local, regional, and health sector media.
Staff & Stakeholder Communications
Create clear internal communications that builds confirdence and drives results.
The Difference
NHS Primary Care Focus
We understand the language, challenges, and
opportunities in general practice
Experienced Healthcare Communicators
20+ years delivering strategy, crisis comms, and
campaigns across the sector
One-on-One Partnership
We don’t just advise - we embed, listen, and
collaborate
Alignment with NHS Priorities
We tailor your messaging to complement system-
wide goals (IIF, Fuller Review, Community
Integration)
How we work with you
01
Discovery
We meet with your team to understand your current
challenges, goals, and audience.
02
Strategy
We build a tailored PR & Comms plan aligned to your objectives and NHS priorities.
03
Activation
We implement across the right channels (web, social, press, in-
practice, patient comms).
04
Review and Maintain
We measure results, evolve campaigns, and build long-term
reputation equity.