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As the NHS moves towards clustering, keeping local voices heard is vital. Stakeholder engagement ensures patients, clinicians, and communities remain central to decision-making. Grey Sergeant PR explores how GPs, PCNs, ICBs, and Trusts can build trust through engagement, maintain clear communication, and deliver on the ambitions of the NHS Long Term Plan while avoiding the risk of local voices being lost.

As the NHS restructures through Integrated Care Boards (ICBs), effective communications are vital to build trust, manage reputation, and keep communities engaged. Transparent messaging, staff support, and digital engagement help patients understand the benefits of change. With the right healthcare PR and communications strategy, ICBs can strengthen public confidence and ensure communities remain onside during NHS transformation.

The NHS 10-Year Plan calls for three major shifts: hospital to community, analogue to digital, and sickness to prevention. For GPs, PCNs, and ICBs, success depends on clear communication that builds trust and reputation. Grey Sergeant explores how healthcare organisations can lead change through effective PR, stakeholder engagement, and community messaging that drives patient confidence and system-wide impact.

Managing patient perception is essential for GPs, PCNs, ICBs, and Trusts. Patient feedback is more than a review - it’s a powerful tool to shape services, improve communication, and build trust. By turning insights into action, healthcare providers can strengthen reputation, attract funding, and deliver better outcomes. Discover how strategic PR and communications transform feedback into a reputation asset.

Discover why PCNs are forming companies to bid for NHS contracts – and how PR and communications will be key to winning.

Discover how GPs, PCNs, and Trusts can build authority in primary care through communications, reputation, and thought leadership.

GP contracts are changing. Discover why communications and narrative will decide the future of general practice leadership.

Strong communications help GPs and PCNs secure funding by building trust, showcasing impact, and aligning with NHS priorities.

Discover how GPs can anchor communities, driving prevention, digital care, and trust in line with the NHS 10-Year Plan.

Discover how GPs and Primary Care practices can position themselves as community health leaders. Align with the NHS 10-Year Plan, build reputation, and lead on prevention, digital care, and community engagement.

Discover how AI and data are transforming PR in healthcare. Learn what’s next for GPs, PCNs, ICBs, and Trusts in building trust and reputation.

Discover how Integrated Care Boards can use PR to build trust, improve engagement, and strengthen public confidence in healthcare integration.

Strong comms help GPs build trust, promote services & lead in NHS Neighbourhood Centres. Reputation matters - own your story.

GPs must lead the NHS 10-Year Plan by using PR to rebuild trust, boost reputation, and become pillars of community healthcare.

How GPs can build thought leadership, align with the NHS 10-Year Plan & lead local care through Neighbourhood Health Services.

A few weeks ago, I wrote an article on how we need to start marketing healthcare as a consumer brand , a piece that was recently quoted...

Discover how marketing strategies from consumer brands can transform preventative healthcare into an aspirational lifestyle, using emotion, influencers, technology, and partnerships to drive engagement and lasting behaviour change.

Wearables are key to NHS digital transformation - big tech, prevention, and PR can drive a healthcare revolution from analogue to digital.

What makes your GP practice stand out? Discover how to define and communicate your unique value to patients and your community.

Reputation will be the new currency for general practice. Here's why GPs must lead with communications to thrive in the 10 Year NHS plan.