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Google reviews and patient ratings: Managing and leveraging your GP online reputation

A few weeks ago, I wrote an article on how we need to start marketing healthcare as a consumer brand , a piece that was recently quoted...

Michael O'Connor

5 min read

Why We Need To Market Preventative Healthcare Like Consumer Brands

Discover how marketing strategies from consumer brands can transform preventative healthcare into an aspirational lifestyle, using emotion, influencers, technology, and partnerships to drive engagement and lasting behaviour change.

Michael O'Connor

5 min read

Why Wearable Tech is the missing link in the NHS’s shift from analogue to digital

Wearables are key to NHS digital transformation - big tech, prevention, and PR can drive a healthcare revolution from analogue to digital.

Michael O'Connor

6 min read

What’s your GP practice’s USP? Finding and communicating your unique selling proposition

What makes your GP practice stand out? Discover how to define and communicate your unique value to patients and your community.

Michael O'Connor

6 min read

Why reputation will be the new currency in General Practice

Reputation will be the new currency for general practice. Here's why GPs must lead with communications to thrive in the 10 Year NHS plan.

Michael O'Connor

5 min read