About

Senior‑Led. Insight‑Driven. Commercially Grounded. Grey Sergeant works as a strategic partner, not a supplier. We challenge where needed, simplify where possible and stay focused on what moves the needle.

Strategic Reputation. Commercial Focussed.

Grey Sergeant was founded on a simple belief: reputation is not a by‑product of marketing — it is a growth strategy.

I’ve spent my career advising organisations where trust matters most. In sectors like healthcare and financial services, reputation isn’t optional — it’s existential.

That experience now underpins my work with ambitious brands who want to:

Build authority, not just awareness
Align communications with leadership intent
Protect and grow reputation as they scale

We work directly with senior decision‑makers to bring board‑level thinking to brand, PR and communications — cutting through noise to focus on what truly drives trust and commercial outcomes.

Grey Sergeant is deliberately senior, focused and selective.When we work together, you get experience, judgement and clarity — not a junior team or off‑the‑shelf tactics.

Our Approach

Grey Sergeant is a senior, strategy‑led consultancy.

We don’t sell tactics in isolation. We design reputation systems that support long‑term growth.

Every engagement starts with clarity:

Who you need to be trusted by
Where your brand needs to show up
What story the market needs to hear
How communications supports revenue, partnerships and scale

Our approach is:

Strategy first
Outcome focused
Reputation‑led
Commercially realistic